Google, the search engine giant is certainly in the process of launching the affordable priced mobiles across the globe. This initiative is absolutely done with the help of “Android One” project. This was landed first in India, with the affordable price tag of Rs.6500/- with a valuable hardware and 2 years guaranteed software upgradation (free) services. This first initiative has been reached a massive success in the office and hence the search giant improvised its market globally, and now, more than 9 countries enjoying the Android One projects Smartphone categorically. Later it is said that, Google is eyeing to reduce the price tag even affordable than the earlier price.
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| Google Plans to Launch Rs.3000 Priced Android One Mobile |
Google is getting ready to launch a sub-Rs. 3,000 smartphone:
Is it possible to have a reasonable Smartphone under Rs.3000? Irrespective of the answers, Google is bounding a circle to make it possible in the upcoming years. This was brought to you by the FT.com official website, and cited that, Google wants to achieve this target over the next few years from now.
In the recent interview by Rajan Anandan, Google Managing Director India & Southeast Asia stated that, the company is very committed in developing its projects and intent to launch the most affordable Smartphones in India at the price tag anything between Rs.2000 to Rs.3000/-.
In fact at the last year Google I/O conference, it was made clear that, Google is aimed to improvise its user experience with the Android One mobiles and the same was assured by the hardware supporters, like, Karbonn, Micromax, Spice as well. Interestingly, Lava also joined the club by announcing to make the new version of the 2nd generation Android One devices and the same released a couple of months ago. But, the Android One from Lava was certainly over priced, but with a reasonable configuration indeed.
Software is More Exciting with Android One:
There is no doubt that, Android One is very familiar for its promising software updates for 2 years. But software is what makes Android One smartphones, even more enticing. These devices run stock Android (no bloatware) and get updates directly from Google instead of relying on the manufacturer and carrier, a change from the usual process that means most Android phones never receive an update.
According to the interview, Anandan stated that, Strategically [India] is very, very important. Don't get me wrong, the revenue is interesting, but [...] we're here really because 10 years from now a billion Indians will be online and when we have a billion Indians online we think that's going to make a huge difference to the global internet economy."
Bottom Line:
There is no doubt that, Google will start to roll out the most affordable smartphones through the Android One program in India and make huge business through the same.